Google Ads for Small Business Secrets of an Agency Pro

Course Description

Stop wasting money on clicks that don’t convert. This course is designed for small to medium-sized business owners who want to master Google Ads using the exact strategies used by elite agencies. Led by John Horn, who manages millions in ad spend for both billion-dollar corporations and local shops, this program bridges the gap between basic “how-to” and high-level performance.

You will learn to capture leads at the exact moment they are searching for your products, whether your target is a single zip code or the entire world. This is a practical, step-by-step guide to building a “marketing machine” that grows your bottom line.

What You Will Learn

• The Profit Machine: Build and manage campaigns that generate a clear ROI.

• Keyword Precision: Pick the right keywords that signify “intent to buy.”

• Ad Copy Mastery: Write ads that physically look “higher and bigger” than competitors and compel users to click.

• Tracking & Transparency: Set up web and call tracking to see exactly how much money every dollar of ad spend is returning.

• Landing Page Strategy: Send traffic to high-converting pages to maximize your budget.

• Agency Secrets: Advanced tips usually reserved for high-paying agency clients.

Module-Wise Curriculum

Module 1: Getting Started (Zero Experience Required)

• Introduction: The Agency Pro mindset vs. the DIY amateur.

• Account Setup: Step-by-step guide to building your Google Ads account from scratch.

• The “Money Pit” vs. “The Machine”: Understanding the 3 biggest mistakes small businesses make.

Module 2: Strategic Targeting

• Hyper-Local Targeting: How to dominate a single zip code or scale to the whole world.

• Intent-Based Keywords: Using the Keyword Planner to find “hot” leads.

• The Google Auction: How to get higher ad placements for less money.

Module 3: Creating Ads That Convert

• Anatomy of a High-Converting Ad: Writing headlines and descriptions that sell.

• Ad Extensions: Making your ads “bigger” than the competition to increase Click-Through Rate (CTR).

• The Psychology of the Click: Matching your ad copy to the user’s search intent.

Module 4: Converting Traffic into Revenue

• Landing Page Excellence: Why the “right page” is more important than the “home page.”

• Call Tracking: Setting up systems to track phone leads generated by your ads.

• Conversion Tracking: Connecting Google Ads to your bottom line to see your true profit.

Module 5: Management & Optimization

• Data-Driven Decisions: Using reports to see what’s working and what’s wasting money.

• Scaling Up: How to safely increase your budget as you see success.

• Maintaining Premier Status: Tips from the top 1% of Google Partners on account health.

Course Requirements

• Prerequisites: None. This course is built for beginners with little or no experience.

• Tools: Just a computer, an internet connection, and a desire to grow your business.

Who This Course is For:

• Small and medium business owners who want to take control of their own marketing.

• Entrepreneurs tired of spending money on ads without seeing a return.

• Anyone looking to learn from a world-class Google Partner Agency director.